XAPPmedia offers interactive audio services that enable voice-activated advertising, content discovery and app navigation within mobile internet radio apps. The company launched the industry’s first interactive audio advertising service with National Public Radio and has extended product capabilities to voice-activated content discovery and app navigation. Prior funding supported the NPR launch and a partnership with jacapps, which now offers XAPPmedia services to more than 300 radio stations streaming through its mobile app platform. XAPP Ads command CPMs reported at 4–5 times higher than other mobile ad units, and the company highlights that 79% of listening occurs when touch interaction is not possible. XAPPmedia will use the new funding to expand its Interactive Audio Services to pure-play and streaming radio providers and to broaden its customer base and product capabilities. The company was founded in 2012 and is headquartered in Washington, DC. Xappmedia operates an interactive audio-ad platform that transforms the start of an ad into a voice-driven call to action, letting listeners respond by speaking a designated phrase. Ads are created via a point-and-click interface and are designed for “ultramobile” listeners who cannot touch their screens. The format provides advertisers and publishers measurable engagement in contexts where banner ads perform poorly, and the company argues it reduces total ad time while offering listener choice and convenience. Xappmedia launched in March and secured NPR as its first major partner, with NPR indicating CPMs “north of $20.” Co-founder and CEO Pat Higbie positions the product for mobile scenarios such as phones and other mobile devices. The company recently raised seed funding to support its growth and platform rollout.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

May 2015