Xinchao Media runs digital advertising screens inside elevators, delivering targeted ads to captive audiences. The company claims to operate in 700,000 elevators across more than 100 Chinese cities. Its core product is location-based elevator video advertising coupled with offline audience data. Under the new tie-up, Baidu will integrate its search data with Xinchao’s offline data and provide big data algorithms and AI to make ads more relevant. Xinchao will also join Baidu’s expanding network of "screen" ad distributors spanning cinemas, office buildings, smart TVs and supermarket displays. The article does not disclose Xinchao’s revenues but positions the company within a competitive landscape that includes Alibaba-backed rivals.

Total raised

$300M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2018