Xiu.com is a Shenzhen, China-based e-commerce platform founded in 2008 by CEO Ji Wenhong that brings global products and lifestyle brands to Chinese consumers. The site offers luxury clothing, cosmetics, bags, jewelry, shoes and other home products from international brands. More than 600 overseas companies partner with Xiu.com, nearly 200 of which sell exclusively on the platform, and registered users have surpassed 10 million. The company plans to use the funds to consolidate its international supply-chain network and to invest in a project connecting offline stores in western countries with online shoppers. Xiu.com also intends to use the proceeds to prepare for a forthcoming IPO. The firm raised new capital in a $30M Series C to support these initiatives. Xiu.com is an online retailer focused on middle-to-luxury brand fashion products including clothing, shoes, bags, accessories, cosmetics and home decor. Founded in March 2008, the company operates buyer offices in New York, Los Angeles, Miami, Australia, Paris, London, Italy, Korea, Hong Kong and Japan to source global inventory. Xiu.com targets China’s middle class and says it expects to quadruple sales to more than 1 billion yuan ($156.6 million) this year. CEO Ji Wenhong stated the new funding will be used to source inventory from global brands, add talent, and enhance logistics capacities. The company positions itself to benefit from China’s consumption upgrade as it scales operations and supply chains. Xiu.com operates a luxury and fashion e-commerce site that sells middle-to-luxury brand clothing, shoes, bags, ornaments, cosmetics and home decor to China’s middle class. The company follows a self-described “Reverse B2C” strategy and maintains 10 buyer offices in New York, Los Angeles, Miami, Australia, Paris, London, Italy, Korea, Hong Kong and Japan. Founded in March 2008, Xiu.com says it was inspired by successful U.S. and European B2C fashion sites and believes it has significant growth potential in China. The company plans to use the funding to improve its negotiating and purchasing ability, secure better cost advantages and bring more luxury and fashion brands into China. No operating metrics such as revenue or user counts were disclosed in the article.

Total raised

$150M

Funding rounds

3

Latest round

Series C

Latest activity

May 2015