Xperiel develops the Real World Web (RWW) platform to create a digital layer that connects AR, VR and IoT with existing virtual and physical infrastructure, enabling interactive experiences on mobile devices. Led by CEO and co-founder Alex Hertel, the company provides tools to render the world interactive and deliver experiential content natively on consumers' mobile devices. Xperiel serves customers in professional sports, entertainment, retail and other industries, with clients including the New York Jets, Sacramento Kings, Los Angeles Dodgers and PepsiCo. The company intends to use its recent funding to accelerate growth and expand into markets beyond sports technology. Financially, Xperiel closed a $7m Series A round to support these plans. The company is based in Sunnyvale, California. Xperiel has launched a cloud-based Real World Web (RWW) platform that brings mixed reality experiences to consumers by unifying the physical and digital worlds. The platform provides tools to build and host the RWW, connect hardware and software to the IoT, build cloud-based applications, and deliver mixed reality experiences across any OS or connected device. Major consumer brands and professional sports teams, including PepsiCo and the Los Angeles Dodgers, have put Xperiel into production to deliver RWW experiences to fans and target audiences. These customers connect digital and physical assets—ranging from stadium scoreboards to city signage to social channels and television—to increase fan engagement, reward loyalty and participation, and improve sales. The company will use the $7M in funding to further advance its cloud platform, grow its sales and marketing organization, and recruit engineering and executive leadership talent. Xperiel is co-founded by Alex Hertel (CEO) and Philipp Hertel (CTO) and is based in Sunnyvale, CA.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2018