XSET is a gaming organization and lifestyle brand that fields some of the world’s top competitive esports teams across titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends and eNASCAR. Founded in 2020 and based in Boston, MA, the company partners with brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers. Since launch it has attracted talent from music, sports and entertainment including Swae Lee, Ozuna, Ezekiel Elliott, Nigel Sylvester, Tee Grizzley and Minna Stess. XSET raised $15M in a Series A to support growth. The company intends to use the proceeds to hire executive talent, expand marketing, and create content. It is opening a west coast office, gaming and content studio in Compton, CA and works with socially positive causes including Big Brother Big Sister of America. XSET is a gaming and lifestyle organization founded in 2020 that fields competitive esports teams and builds culture-driven merchandise and content. The company emphasizes diversity and equity, aiming to elevate representation of communities of color, women, and other underrepresented gamers. XSET partners with consumer brands such as Ghost Lifestyle, HyperX, SCUF Gaming, Roots Canada and Wahlburgers, and attracts talent across music, sports, and gaming. Its roster and collaborators include Grammy-nominated artists and pro athletes, and it fields top competitive squads including an all-female CS:GO team. XSET pursues content and brand collaborations alongside competitive play and merchandise as core offerings. The company announced a strategic partnership with QC Media Holdings/Quality Control that includes an investment and planned joint initiatives across content, music, talent recruitment, events, merchandise and licensing.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2022