Yababa operates a same-day grocery delivery service focused on multicultural products, initially targeting Berlin’s sizeable Turkish and Arabic communities. It launched its same-day business this summer and currently offers roughly 1,500 SKUs, with plans to expand assortment to about 5,000 SKUs. The company uses a dark-warehouse model and offers scheduled delivery slots (today within a two-hour window) rather than instant q-commerce, allowing fewer warehouses per city. Yababa is prioritizing assortment, product quality and localized app/customer experiences (including language localization) over delivery speed, and aims to hire drivers from the communities it serves. The startup plans rapid expansion inside Germany (Cologne next, with a target of seven German cities in 2022) and into European cities including Paris, Amsterdam, Brussels and London. Financially, Yababa has closed a $15.5M seed round to fund warehouse network buildout, assortment growth and team expansion.

Total raised

$16M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2021