Yabi by Souqalmal is a UAE-based fintech focused on increasing financial literacy via a localized personal finance wellbeing platform delivered through B2B partnerships as part of employee well-being programmes. Launched mid‑this year and now live in the UAE and Saudi Arabia, Yabi offers content in English and Arabic and publishes two new courses every month delivered by Saudi market experts. The company has an on-the-ground presence in Saudi Arabia to lead market penetration and tailor content to local needs. Yabi counts corporate clients including Al-Futtaim, Careem, Chalhoub and Al Ghurair. Near-term plans focus on product development and accelerating regional expansion. The startup raised funding to support those priorities.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2023