Samba Ads aggregates premium content creators and distributes their videos across a network of more than 500 long-tail publishers, offering IAB-standard pre-rolls and interactive formats (including a "super pre-roll"). Its library contains about 20,000 videos, with roughly 50 creators contributing brand-friendly videos each day, and the inventory reaches about 30 million unique viewers per month. The company signs ad deals primarily with agencies and offers standard CPM pricing as well as Cost Per Engagement, splitting revenue roughly 40% to creators, 40% to Samba Ads and 20% to publishers. Founders Rodrigo (Rod) Paolucci and Gustavo Caetano launched the business as a separate company in 2013 after operating Samba Tech. Samba Ads positions itself to capture video monetization beyond YouTube by focusing on premium content and agency workflows, and it is experimenting with interactive ad formats to differentiate from larger platforms. Samba Ads operates an online video ad network that connects advertisers and publishers from its base in São Paulo, Brazil. The company was spun out of Samba Tech, a Latin American online video platform leader. It is led by CEO Rodrigo Paolucci and Sales Director Márcio Figueira. Advertisers on the network include major brands such as Microsoft, Intel, Ford and Red Bull. The company secured $500K in seed funding to support its operations and growth. As part of the financing, Daniel Cunha of Initial Capital joined Samba Ads' board.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2015