YELA offers a Cameo-style marketplace enabling fans to purchase personalized voice, video and direct text messages from regional celebrities. The company plans to launch in August 2021 and has set pricing starting from $100. It has signed high-profile regional signees including Amr Diab and Haifa Wehbe. YELA is targeting the MENA and South Asia markets, citing over 365 million Arabic speakers online and a young demographic with high smartphone penetration. To support the launch it secured a $2 million investment from a mix of U.S., U.K. and MENA backers. The startup emphasizes a premium creator offering tailored to local celebrity demand.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2021