YellowBrck offers an iPhone app that lets parents share and exchange ideas and activities related to their children with other nearby parents. Users can check in at parks, schools, museums and other locations, earn badges, and connect their children with friends. The app mirrors Foursquare-style features such as check-ins and badges while adding parent-focused functionality. It also provides monetizable incentives: parents can earn coupons and reductions at retailers including Totsy, Abe’s Market, Dapple, EcoMom and Torly Kid. YellowBrck is positioned amid a growing set of parent-oriented social apps, with similar services like Yoopies and Wondercity emerging. Financially, the company has received a $150,000 seed investment from Kima Ventures.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2011