Yardsellr is a year-old startup that builds a social-commerce experience organized around interest-based communities on Facebook rather than a single destination site. The platform lets users discover items via themed Facebook pages (for example a Doggie Block), share listings with friends, and complete purchases using PayPal. Yardsellr collects a fee (paid by the buyer in the article’s example) to simplify transactions for sellers migrating from fee-free classifieds. The team is led by CEO and founder Danny Leffel and includes ex-eBay veterans Jed Clevenger and Rachel Makool. The company is based in Palo Alto and had seven employees at the time of the article. The article highlights Yardsellr’s potential to leverage social networks and validated profiles to build trust-driven commerce.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2010