Yetang curates and sells fashion and lifestyle products from smaller brands and indie designers around the world. In 2014, its first full year of operation, the site sold 110,000 products from 800 designers in 34 countries, and it currently lists about 30,000 items. Roughly 20% of products are from overseas designers, and the company is focused on expanding within China while increasing that share. Co-founder Natasia Guo says Yetang differentiates through new and unique products and a more engaging shopping experience versus larger marketplaces like Taobao. The company reports revenue grows 100% every three or four months. Yetang will use the new capital to improve site technology and speed access to international designers' goods for Chinese consumers.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2014