Yijiupi is an online beverage B2B trading platform that facilitates liquor trading. The company is described in the report as a "liquor trading unicorn." Chinese internet giant Tencent Holdings invested an additional $80 million in Yijiupi. The investment was reported by 36Kr. The article does not provide details on the financing instrument, operating metrics, or previous funding totals. No other investors or deal terms were disclosed in the report. Yijiupi is a China-based fast-moving consumer goods (FMCG) platform that aims to transform the industry through digitization. Founded in 2014, it began with B2B services for local wine brands and expanded into beverages, foods, toiletries and other consumer categories. The company has evolved into a vertically integrated platform offering online wholesale and offline delivery across more than 130 Chinese cities. In 2018 Yijiupi surpassed RMB 13 billion (≈US$1.9 billion) in sales and had distributed over RMB 8 billion in supply chain financing. The company will use new funds to expand into additional cities, widen its retail footprint, and develop technology for smarter warehousing and supply chain operations. Its core product focus is improving FMCG efficiency via integrated logistics, digital ordering, and supply-chain financing services. Yijiupi operates as an online liquor retailer and B2B liquor trading firm. The company is based in Beijing. The article identifies its core business as facilitating liquor trade online. It recently secured a significant financing event reported at $200 million. The round was led by Tencent Holdings and Meituan Dianping. The article does not provide revenue, user metrics, or details on future plans.

Total raised

$380M

Funding rounds

3

Latest round

Series D

Latest activity

Aug 2019