Yoni produces organic, plastic-free period products—tampons, pads, liners and award-winning menstrual underwear—free of artificial absorbents, plastic films and perfumes. Founded in 2015 and based in Amsterdam, the company has more than 3,000 points of sale across the Benelux and the UK and has recently entered the German market with partners including Alnatura and Müller. Its turnover increased by over 30% last year, making it the fastest-growing femcare brand in Dutch retail. Under new CEO Deniz Er Wiedhaup, Yoni plans to accelerate international expansion and brand-building, with a particular focus on Germany in 2024, while broadening retail distribution, growing online sales and increasing availability in offices and schools. The company continues collaborative research (including with Vrije Universiteit Amsterdam) and aims to develop an over-the-counter probiotic within three years to support the vaginal microbiome. Yoni is also further developing its menstrual underwear to offer a more sustainable, comfortable solution for light urine loss.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2023