Yoobic offers a platform for frontline and service workers to manage tasks, communicate, and undertake training and e-learning. The product is used across retail, hospitality, distribution and manufacturing, with some 300 major brands in 80 countries and coverage of roughly 335,000 locations. Customers named in the article include Boots, Carrefour, Lancôme, Lacoste, Logitech, Lidl, Peloton, Puma and others. Since the COVID-19 pandemic activity on the platform rose by 200% and earlier this year it passed 1 million activities per month. Yoobic was founded in London and is now headquartered in New York. The company plans to hire more talent, expand geographically, and build more predictive analytics and vertical-specific tools for sectors such as manufacturing, logistics and transportation. Yoobic offers a mobile-first SaaS platform that lets retail staff communicate with head office to plan, execute and verify merchandising and marketing campaigns, including using device cameras and computer-vision algorithms to check layouts and suggest fixes. The app is designed for simplicity and rapid adoption given high retail staff churn and frequent in-store changes, with most users operating from mobile devices rather than desks. Yoobic provides an API and integrations (including Workplace and Slack) so customers can connect the platform to other systems while keeping messaging focused on retail operations. The company says its systems could later be used for inventory checks, in-store footfall updates and other physical-retail telemetry. Yoobic reported revenues up 143% between 2016 and 2017, is used by roughly 100 retailers across about 200,000 stores in 44 countries, and powers roughly 100,000 completed tasks per month (a 250% rise versus 2017). Customers named in the article include luxury brands and retailers such as Lacoste, the Casino Group, Aldi UK, and carmakers Peugeot and Citroen. The founders—brothers Fabrice, Avi and Gilles Haïat—are serial entrepreneurs whose prior startup Vizelia was sold to Schneider Electric. YOOBIC offers a B2B mobile platform for monitoring retail operations with guidelines on compliance and execution, described by CEO Fabrice Haiat as the “store manager’s virtual assistant.” The company is developing AI and image recognition tools to enhance the platform. YOOBIC’s customers include Lacoste, Carrefour, and Peugeot. The startup was previously self-funded before this round. Proceeds will be invested into R&D and customer success services. The company expects to double its workforce to 100 across its London, Paris, and Tel Aviv locations.

Total raised

$80M

Funding rounds

3

Latest round

Series C

Latest activity

Jul 2021