YouKuai develops plant-based meat products in China, with its flagship brand Zrou positioned as a homegrown plant-based ground pork. Zrou sources ingredients domestically, including non-GMO soybeans from China’s Northeast, and is manufactured in China. The company partners with Michelin restaurants, premium resorts, renowned chefs, and a community of influencers and culinary artists to drive taste and market education. Zrou is served in over 100 outlets across China, including more than 25 international schools and corporate cafeterias, and the Zrou ecosystem has engaged over 2.7 million individuals. YouKuai says it will expand partnerships and strengthen its loyal fanbase to scale alternative protein adoption in China. The company employs a team of more than 50 professionals focused on brand building, culinary development, sales, and supply chain.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

May 2021