Youmiam is an iOS and Android daily cooking app that also operates a native advertising solution allowing brands to convert recipes into visual, mobile-friendly, shareable content. Launched in 2014 by Théophile Royer, the platform lets brands create official accounts, promote sponsored recipes, and define user targeting and food territories. It is based in Paris, France and is already used by half a million millennials. Partner brands include Nestlé, Nutella, Galbani and Nescafé. The company plans to use the funds to accelerate growth among the 18–34 community, pursue internationalization and increase monetization efforts. The product emphasizes driving thousands of interactions and building engaged, connected audiences for advertisers. Youmiam is a French startup that operates a social recipe-sharing platform where recipes are presented as slideshows and can be embedded on blogs or websites. The product emphasizes short, step-by-step sentences, profile pages, follows, and "remiams" (shared recipes), and offers rich search by ingredients, time, type, and hashtags. The site displays recipes in a Pinterest-like grid and supports building a cooking social graph similar to YouTube or SoundCloud for recipes. The five-person team participated in the three-month Microsoft Ventures program in Paris. With the newly raised funds the company plans to release an English version, launch mobile apps, and build a new recommendation engine. The article does not disclose revenue or user metrics.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2017