Your Super offers natural, organic, plant-based superfood mixes made exclusively from whole-food ingredients, currently selling seven functional blends composed of five to six complementary nutrient-dense foods. Its ingredients list includes 22 superfoods such as Spirulina, Acai, Moringa, Wheatgrass, Baobab and Maca, which it sources directly from farmers and small suppliers via a transparent supply chain. The company tests every batch through third-party labs to ensure ingredients are organic and non-GMO. A classic e-commerce business, Your Super has sold over 500,000 mixes to date, with 95% of sales coming through YourSuper.com and additional placement in select specialty retailers like Erewhon and ABC Home + Kitchen. Launched in Amsterdam in 2015, the company has offices in Berlin and Los Angeles. It plans to use new funding to accelerate growth, expand its team, develop new products, and create resources such as e-books and healthy eating guides to simplify adoption of a whole-food plant-based diet.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2019