YuppTV is an over-the-top (OTT) video platform focused on South Asian content, offering live TV, catch-up TV and movies on demand across 14 languages. Headquartered in Atlanta, Georgia, the service reaches more than 400 million households and reports over 5 million monthly visitors across 27 integrated devices, with peak monthly traffic of 20 million. Its catalogue includes 250+ South Asian TV channels, 5,000+ movies, 100+ TV shows, roughly 25,000 hours of content, and the company says it adds nearly 5,000 hours of new on-demand content every day. YuppTV operates consumer products including YuppFlix and apps pre-installed on Samsung TVs and available on LG smart TVs and gaming consoles. The company has expanded into India (initially focusing on South India) and has implemented analytics-based real-time recommendations for Live TV to improve content discoverability. YuppTV aims to further expand its global footprint, grow its paid subscriber base, and expand its content library through original productions and acquisitions. YuppTV provides access to 170 live Indian TV channels and delivers content via PC, iPhone, iPad, Android devices, smart TVs, Blu-ray players and gaming consoles. The company targets Indians living in North America, Europe and Australia and operates offices in Atlanta and Hyderabad. Led by CEO Uday Reddy, YuppTV employs around 140 people. In 2013 the company reported revenues of $11M and had been growing over 100% year-on-year for the prior two years. Its platform focus is on broad device distribution to reach diaspora viewers and expand viewership across geographies. The product and distribution footprint suggest a scaling consumer streaming business with established monetization as of 2013.

Total raised

$53M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2016