Zappi offers a market research platform that uses AI and automation to accelerate surveys and analysis, reducing typical time and cost by roughly 10x. Its product integrates third-party respondent panels and a proprietary consumer database of about 1.2 billion data points to deliver research in four to six hours that traditionally takes weeks. Zappi is primarily used at the pre-product stage to evaluate product concepts and early marketing, and it returns structured reports that feed into clients' analytics. The company serves roughly 350 clients, including large FMCG customers such as PepsiCo, McDonald’s, Heineken and Reckitt. Zappi estimates the total addressable market at about $90 billion annually in consumer insights and market research spend. Financially, the company was profitable until about a year ago when it shifted into growth mode and reported about $50 million in revenue at the end of last year. Zappi provides an end-to-end automated market research and customer insights platform that enables enterprises to launch research projects in minutes and receive results within hours. Its AI-powered platform helps brands perform analyses across campaigns, geographies and target groups, and test products and ad campaigns more agilely. The platform reduces costs and gives customers control of their own data, shifting work from consultant-driven agency relationships to automated tools. Zappi plans to use the new funding to expand its product suite, develop prediction-powered consumer insights products, and untether from legacy methodology. The company aims to drive further expansion in Europe and the U.S. and to deliver new solutions that help brands better understand ad-spend ROI. ZappiStore provides a platform that automates many market research processes and also purchases research services for clients. It works with research agencies and large brands such as Coca‑Cola and Ford, and plans to expand services to small and medium-sized companies. The company intends to scale its platform and begin tapping into SME services while continuing to buy research services as part of its offering. ZappiStore raised £12 million to support these plans and to further scale its platform. Founded in 2013 by CEO Stephen Philips, the company is London-based and also has offices in Boston and Singapore. It recently hired a former McDonald’s executive to oversee the Canadian market.

Total raised

$193M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2022