Zarget builds a full suite of products for small businesses to track and optimize websites. Its feature set includes A/B testing, heatmaps, funnel analytics, user polls and feedback, plus a Google Chrome plug-in that lets customers access Zarget while viewing their site. Co-founder and CEO Arvind Parthiban said the goal is a product usable by "a tech-savvy marketer like me, without any coding skills." The company says it has more than 1,000 customers. Future plans include adding support for mobile apps and for personalization. The product is positioned as an integrated alternative to buying separate A/B testing and analytics tools. Zarget provides small and medium-sized ecommerce and SaaS companies with a conversion rate optimization tool delivered as a Chrome plugin. The product targets marketers, product managers and web designers and includes heatmapping, funnel analysis, A/B testing, split URL testing, live data reporting and optimization capabilities. The company was founded in 2015 by three ex‑Zoho employees: Arvind Parthiban, Naveen Venkat and Santhosh Kumar. Zarget is based in Walnut, California. It raised $1.5M in seed funding from investors including Accel Partners, Matrix Partners and angel investors such as Girish Mathrubootham. The company said it will use the funds to continue to expand operations.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2016