Zarta is an ad-free creator platform that lets creators upload long-form videos, offer a free preview, and charge small microtransactions to unlock full videos. The company is in limited alpha with a small set of creators and pricing in alpha is under $1 per video. Creators receive 75% of payments while Zarta retains 25% to cover operations and processing fees. Zarta was founded in 2021 by YouTube creator and former Airbnb engineer Luba Yudasina, who built the product to provide an alternative to ads and subscriptions. The company plans a broader launch later this year, aims to open to additional creators and eventually all creators, and is committed to iterating on its model and increasing creator payouts over time. Zarta emphasizes serving niche creators with loyal communities and promoting conscientious media consumption rather than competing to replace platforms like YouTube or Patreon.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2023