Zartico offers an analytics and visualization platform for destination management organizations (DMOs) that ingests geolocation, spend and event data and overlays it with other streams such as CRM and jobs data. The product shows visitor movement at street level, tracks tourism effects on locally owned businesses, and uses AI to predict activity and extract destination mentions from unstructured text to inform product and marketing decisions. The company emphasizes privacy protections including data de-identification and anonymization, restrictions on PII use, and bans on certain sensitive use cases. Zartico launched in March 2020 and has grown to more than 188 government DMO customers, generating $10 million in annual revenue. The company had 61 employees and plans to grow headcount to more than 100 over the next six months. Future plans include using machine learning to build behavioral models to prevent over-tourism and expanding into new markets such as sports venues, municipalities, and airports; Series A proceeds will fund R&D and hiring.

Total raised

$20M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2022