Zelara develops an AI-native learning system for lifecycle marketing that continuously learns from individual customer interactions to determine the optimal message, channel, and timing. The platform operates on top of existing CRM and customer engagement systems so brands can retain strategic control while Zelara handles ongoing decision-making, execution, and learning. Founders Nikolas Schriefer and Björn Heckel built the company to move beyond campaign- and segment-based approaches toward per-customer optimisation. Zelara reported a demonstrated result with a leading European neobank, increasing customer reactivation by 66% without changing existing CRM infrastructure. The company plans to use its recent €3 million pre-seed raise to expand product capabilities across more touchpoints, grow the team, and pursue partnerships to drive commercial adoption. The article does not disclose revenue or broader user metrics.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026