Zellor has developed a video commerce infrastructure and an AI shopping assistant marketed as a “24/7 digital concierge” that responds to customer queries with dynamic, AI-curated video content drawn from brand catalogues. Its platform converts brand video libraries into real-time, guided buying conversations styled like social content and a fully shoppable experience. The product is live in Ireland with partners including Poco Beauty, TanOrganic and Cocoa Brown, and partners report conversion lifts of up to 25%. Founded in 2022 and led by CEO Niall O’Sullivan, the Dublin-based company describes itself as “AI-first.” Zellor plans to use its new funding to accelerate product development and scale engineering and commercial teams while pursuing expansion into the UK and global beauty, wellness and lifestyle markets.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026