Zettics offers a suite of analytics solutions for operators that support data monetization, marketing, customer care, and network business units. Tier 1 carriers in the U.S. and internationally use Zettics’ services to monetize data with third parties, enrich CRM systems, identify network abuse, analyze pricing plans, enhance advertising offers, reduce churn, improve customer care, and forecast usage growth. The company is led by President and CEO Sterling Wilson and is based in Concord, MA. Zettics intends to use newly raised funds to accelerate global expansion, explore acquisition opportunities, and increase investment in research and development. The article notes the company is hiring. No operating metrics (revenue/users) are provided in the article. Mobile Intelligence Solutions is a merged entity combining Umber Systems and Ground Truth to provide mobile analytics and measurement. The company delivers precise, timely and actionable mobile insights for carriers, advertisers and publishers via two divisions: a carrier analytics business under the Umber brand and a syndicated mobile market intelligence business under the Ground Truth brand. The merger is intended to solidify the combined company’s position in the marketplace and enable new product opportunities and sophisticated analytics across applications, devices, networks and locations. Mobile Intelligence Solutions has raised $8 million from a group of venture investors and is described as venture-backed. Leadership includes Sterling Wilson as President & CEO and Asa Kalavade as CTO and SVP of Engineering. The company is headquartered in New York and maintains offices in Boston, Seattle and Pune, India.

Total raised

$16M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2013