Zipari builds a consumer experience platform and a suite of more than 20 products designed for health insurance payers and third‑party administrators. The company serves nearly 200 clients and reaches more than 40 million members through its payer and TPA customers. Zipari announced a strategic growth investment from Thoma Bravo and will combine with Healthx to create an end‑to‑end CX platform for payers. Leadership will remain with Founder and CEO Mark Nathan, and the company will remain headquartered in Brooklyn, New York. Thoma Bravo said it will help accelerate Zipari’s growth strategy by strengthening client success, broadening products and driving faster innovation. Financing for the transaction was provided by certain funds and accounts managed by The Private Credit Group of Goldman Sachs Asset Management L.P. Advisors on the transaction included TripleTree (exclusive financial advisor to Zipari), Brentwood Capital Advisors (exclusive financial advisor to Healthx), Kirkland & Ellis (legal advisor to Thoma Bravo) and Goodwin Procter (legal advisor to Healthx). Zipari is a consumer experience platform built specifically for health insurance carriers, offering configurable products to engage members across channels. The company recently launched CX Engagement Hub to assign value to cross-departmental member goals and to orchestrate prioritized engagement, and it launched a Partner Network to accelerate integrated CX delivery. Zipari serves 18 health insurance carriers and more than 13 million members via its payer customers. Proceeds from the recent financing will be used to widen distribution channels, expand partner integrations, and scale development of Zipari’s product lines with focused investments in strategic innovations. Customers and investors cite Zipari's ability to integrate customer data across payer systems and enable digital engagement as central to improving member experience and reducing operational costs. Zipari is based in Brooklyn, New York. Zipari provides carriers with a CX platform: a SaaS insurance-specific consumer experience platform that delivers real-time insights into consumer behavior at every touch-point. The platform enables member segmentation using predictive analytics and delivers recommendations to optimize the user experience. Its InsureCX product offers insurers a CRM solution to gain real-time visibility into every interaction, identify cross-sell and upsell opportunities, and manage member, prospect, broker, agent and provider relations. InsureCX also visualizes data and performance insights and integrates with major CRM solutions. Zipari is led by CEO Mark Nathan and is based in Brooklyn, New York. The company raised $7M in Series A funding and intends to use the proceeds to scale adoption of its solutions. Zipari provides a white-label customer experience platform that delivers consumer navigation tools, provider lookups with ratings, a formulary app for drug coverage and price comparisons, and member sentiment analytics. Its platform captures interaction data (for example, where users abandon health questionnaires) to drive engagement and improve re-enrollment. Zipari targets CO-OPs and small-to-midsized carriers initially, with plans to pursue large carriers later. The company emphasizes health literacy features to help newly insured consumers navigate coverage. It was started about 10 months prior to the article and has doubled headcount from 10 to roughly 20 employees. Management projects adding 30–40 employees with recent funding and growing to about 110 employees by 2017.

Total raised

$30M

Funding rounds

4

Latest round

Series B

Latest activity

Jan 2020