Zipscene’s flagship product is the zDMP, a data management platform that integrates with existing sales and marketing systems to deliver transactional, demographic and behavioral analytics for restaurant brands. The platform helps corporate marketing teams optimize digital and cross-media campaigns, personalize customer experiences, and drive loyalty and revenue for operating locations. Zipscene positions its analytics to reveal patterns in guest behavior and to guide marketing roadmaps for restaurant operators. The company said Fifth Third’s minority investment will support Zipscene’s expansion and continued development of intelligent digital marketing capabilities. Zipscene is based in Cincinnati and serves the dining sector. The announcement frames the investment as part of Fifth Third’s broader Payments and Commerce Solutions strategic portfolio. Zipscene provides a digital marketing solution for restaurants that builds a profile of each guest by analyzing their data and automatically delivering personalized messages at optimal moments. The platform is led by founder and CEO Sameer Mungur. The company plans to use its recent funding to expand its team of software developers and add new features to the product. Zipscene is headquartered in Cincinnati, Ohio. Prior to this round the company received seed-stage funding from CincyTech and local angel investors. The product focus is on helping restaurants keep and bring in new guests through data-driven messaging.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2013