ZiYou is an Equipment-as-a-Service startup that sells and rents connected fitness equipment online and offers more than 200 exclusive classes via its ZiYou Club app. The company uses proprietary technology to connect treadmills, bikes, ellipticals, rowers and strength stations to its service. Founded in 2021 by Marcio Kumruian (co‑founder and ex‑CEO of Netshoes), ZiYou aims to broaden access to exercise through subscription and purchase options without bureaucracy. With a recent R$20 million investment, the startup plans to accelerate national expansion, launch new products and expand its team. Management intends to open physical stores in major Brazilian cities and develop an intelligent, sustainable expansion model. In partnership with Grupo Multi, ZiYou is studying localizing production and technology development in Manaus to boost jobs and national capability.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2023