Zmags is a Boston-based provider of a platform that enables retailers and brands to build engagement and commerce directly into digital catalog and publication experiences across all channels and devices. Led by President Scott Bleczinski, the company serves brands including Audi, Harper’s BAZAAR, Serena & Lily, The Container Store, Tesco, PartyLite, Brahmin Leather Goods, Little Tikes Commercial, CVS, Lenovo, Spanx Inc. and Musician’s Friend. It recently completed a $6M funding round. The company intends to use the capital to accelerate product innovation. Zmags has offices in London and Copenhagen. Zmags provides rich media mobile and social merchandising solutions for e-retailers. Its SaaS platform, CommercePro, enables e-retailers to integrate commerce transaction capability directly into digital merchandising and catalog environments. The company secured $7 million in financing from Square 1 Bank and existing backers OpenView Venture Partners and Northcap Partners. Zmags plans to raise additional growth equity from an unnamed private equity firm later this year to bankroll further expansion and strategic acquisitions. The company described strategic acquisitions as a use for the future capital. No operating metrics such as revenue or user counts were disclosed in the article.

Total raised

$13M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2012