Zodiac offers a cloud-based platform that produces individualized customer lifetime value (CLV) forecasts from raw sales data, telling marketers which customers will repurchase, how much they will spend, and who will churn. Its models are built on research into CLV developed and refined by Dr. Peter Fader at the Wharton School in collaboration with other academics, and the platform leverages probabilistic models to predict customer behavior. The company launched with a focus on retailers and counts customers such as American Apparel, Charlotte Tilbury, dressbarn, ModCloth, and Wahoo Fitness. Zodiac was founded in 2015 by Dr. Peter Fader, Artem Mariychin, Justin Bleich, and Daniel McCarthy and is based in New York City. Financially, Zodiac recently closed a $3M seed round to fund its next stage of growth. The company intends to use the funds to expand into other market verticals beyond its initial retail focus.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2016