Zoomingo is a two-year-old mobile app that aggregates sales data from thousands of retailers (including Macy’s, JCPenney, Target and Nordstrom) and surfaces deals for mall shoppers. The app emphasizes social contributions—users can snap and share deal photos—and its community rates over 1 million items monthly via a “Hot or Not” game. Zoomingo added personalization features like a News Feed and currently sends geo-fenced alerts; it plans to build out a mall offer platform that will evolve to use Bluetooth LE (iBeacon) for indoor mapping and time-sensitive offers. The company has partnerships to pilot promotions in malls (notably an agreement with Simon Malls to promote the app in select Washington and California locations and award ZPoints). Operating metrics in the article include 1.3 million registered users on iOS and Android and a ten-person Seattle-based team; the app is often in the top 10 of the iTunes Catalogs section. With recent financing, Zoomingo is positioning its retailer platform for broader campaigns with mall operators and tenants. Zoomingo offers a mobile app that rounds up nearby sales from local retailers, aggregating data via manual and automated means plus crowd-sourced "Deal Scouts." The app pulls sales information from major retailers and claims access to 70,000 U.S. retail outlets. Founders Shirish Nadkarni (CEO) and Krishnan Seshadrinathan (CTO) previously co-founded language-learning service Livemocha. The company plans to use new capital to enhance its mobile application, build a retailer platform, and grow its community through expanded outreach to customers and retailer partners. Zoomingo was previously self-funded and has now secured outside financing. As part of the financing, Dayakar Puskoor of Naya Ventures will join Zoomingo’s board of directors.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2013