Zuberance operates a hosted "word of mouth" marketing platform that identifies and amplifies Brand Advocates who frequently recommend brands and products without being paid across Facebook, Twitter, LinkedIn, Amazon, Yelp, brand websites and mobile devices. The platform is designed to drive qualified leads, traffic and sales by energizing buyers to promote brands. The company said it will use the Series B proceeds to further enhance product innovation and to expand sales and marketing. Zuberance received $8m in Series B funding led by Canaan Partners, with participation from Emergence Capital Partners and Correlation Ventures. In conjunction with the funding, Deepak Kamra, General Partner at Canaan Partners, joined Zuberance’s board of directors. The company is based in San Carlos, CA, employs 30 people and serves leading consumer and business brands worldwide. Zuberance offers a suite of SaaS applications that enable companies to identify and track customer advocates and mobilize them to publish authentic content such as reviews and testimonials to specific locations on shopping and review sites. Its On-Demand software services are sold for a flat subscription fee based on expected system usage and other related factors, and customers also pay a one-time system configuration fee typically less than 10% of the annual subscription. The platform effectively turns customers into a volunteer promotion workforce that shares offers with friends and colleagues. Zuberance was founded in 2006 by Rob Fuggetta and is based in Palo Alto. Fuggetta previously advised companies including Apple, Sony, Microsoft and Verizon on marketing strategy.

Total raised

$12M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2010