Participated · Series A · Apr 2018

Key Data Dashboard provides vacation and short-term rental data and tooling through direct partnerships with lodging providers worldwide. The company offers accurate data and a toolset used by industries that depend on insights into this travel segment. Led by CEO Jason Sprenkle and based in Santa Rosa Beach, Florida, Key Data Dashboard serves both direct-to-consumer and enterprise customers. The company plans to accelerate growth of its direct-to-consumer platform, expand its enterprise data offerings, and speed up its international expansion. Its current financing activity includes both equity and debt instruments that support those growth initiatives. No operating metrics were disclosed in the article. Key Data Dashboard, formerly VRM Dashboard and based in Santa Rosa Beach, FL, develops data visualization and comparison software for vacation rental managers. Led by Jason Sprenkle, the company provides data and analytic tools for instant visualization of core KPIs and anonymized comparative views of local, regional, and industry competitive data sets. It raised $2M in a Series A financing and intends to use the funds for market expansion. Participants in the round included many of the initial investors in Glad to Have You, notably property management and vacation rental company 360 Blue. Founder Amy Hinote is stepping down concurrent with the Series A to focus full time on her VRM Intel magazine and brand. The articles do not disclose additional financial metrics or past funding rounds.