Led · Equity · Feb 2024

Koparo sells plant-based home cleaning products including fabric conditioners, dishwashing liquid, handwashing solutions, floor cleaners, fresheners, and fragrances. Its products are made from natural ingredients and are marketed as safe for children and pets, appealing to ethically conscious Indian consumers. The company plans to introduce additional products to meet contemporary Indian household cleaning needs. Koparo says it will use the recent capital for distribution and brand development. Financially, the brand closed at Rs 5 crore last fiscal year and plans to earn Rs 12 crore this fiscal year and Rs 50 crore over the next two years. The company has attracted notable consumer investors and VC backers across multiple prior rounds. Koparo offers a portfolio of natural cleaning products as an alternative to regular cleaners, with over 15 products and 30+ SKUs across core cleaning, specialty cleaning, and accessories. The company sells through its own website, leading e-commerce sites, and in 70 Reliance Retail and Modern Bazaar stores; its website contributes roughly 40% of overall revenue. Koparo was selected for Accel’s Founder Stack program and received three months of mentorship to build and scale the consumer startup. The brand plans to expand into the laundry vertical and launch additional pet-friendly products. Founded by Simran Khara, Koparo positions itself as a sustainable D2C cleaner focused on product expansion and retail distribution growth.