Led · Equity · May 2020

ANNA Money (Absolutely No Nonsense Admin Limited) offers an all-in-one software and banking platform that integrates business accounts, invoicing, payroll, taxes and other administrative functions. Its core feature, the AI-driven Auto Accountant, automates VAT filing, expense categorisation and tax submissions, enabling a single human accountant to oversee up to 12,000 businesses. The product is designed for UK small businesses, freelancers and, increasingly, landlords who will fall under new Making Tax Digital (MTD) requirements. More than 100,000 UK SMEs have already used ANNA’s services. The company plans to channel new funds into scaling its Auto Accountant, expanding customer support, and preparing for expected MTD-driven demand. Founded by Eduard Panteleev and Boris Diakonov and headquartered in London, ANNA positions itself at the intersection of fintech and SaaS, targeting efficiency gains for the self-employed and small enterprises.