Led · Debt Financing · Feb 2024

LandscapeHub connects landscape buyers and suppliers through a transparent online marketplace. The company was founded on a mission to make the lives of green industry professionals better. Its marketplace allows high-quality distributors, nurseries, and hard goods suppliers across the country to list up-to-date inventory and pricing and enables online ordering for buyers. To support continued growth, LandscapeHub recently closed a $5,000,000 revolving credit facility provided by Aequum Capital Financial. Aequum Capital Financial is a specialty finance lender that provides senior asset-backed and cash flow debt facilities of up to $25 million to small and medium-sized U.S. businesses. The credit facility is intended to support the company’s continued growth. LandscapeHub operates an intelligent marketplace that gives wholesale buyers real-time access to pricing and availability for plants and landscaping materials. Its platform uses proprietary data algorithms to match buyers with thousands of products from hundreds of suppliers, supports single-item purchases and bulk list uploads, and generates real-time estimates. Buyers can aggregate materials from multiple suppliers and arrange pickup or delivery using LandscapeHub's logistics network. The company reports approximately 100,000 product searches monthly, about 7,900 users, and 300 supplier organizations across 17 activated U.S. markets. LandscapeHub plans to use its Series A proceeds to expand its U.S. footprint, increase platform capabilities to source a wider range of products, and double headcount within the upcoming year. Founded in 2017, the company is based in Chicago. LandscapeHub operates an online B2B marketplace and custom procurement tool that connects buyers with nurseries, distributors, quarries, manufacturers and brokers of plants and hardscape products. The platform applies digital technology to optimize the procurement process for the nursery and landscape green industry. Buyers on the site have access to over six million plants provided by 85+ suppliers, with representation in 12 states. The company is led by Founder and CEO Lisa Fiore and co-founder and CTO Chad Cooper. LandscapeHub will use recent funding to continue building its platform, accelerate growth, and support sales, marketing and logistics. The company raised both equity and debt financing to support these plans.