Participated · Equity · Jul 2022

Bryte offers a restorative sleep technology platform that measures, learns, tests and applies what each sleeper needs to optimize restorative sleep through real-time in-bed personalized comfort adjustments and relaxation experiences. The technology is purpose-built as a platform of hardware, software and AI services that can be integrated into the product lines of select mattress brands. Bryte supplies hotels, licenses its platform to mattress manufacturing partners and sells direct to consumers. Its Restorative Bed™ is installed in suites at luxury hotels including Four Seasons Hotel Los Angeles at Beverly Hills, Fairmont Scottsdale Princess, Park Hyatt New York and several Rosewood properties. The company is led by CEO Luke Kelly and CTO Ely Tsern. Bryte raised strategic funding to accelerate growth. Bryte develops an AI-powered mattress platform that uses built-in sensors and 100 computer-controlled pneumatic coils to learn sleepers' patterns and make micro-adjustments. Its flagship product, the Restorative Bed, monitors temperature, pressure points and room environment and continually adjusts for both sleepers. The company originally sold the mattress direct to consumers at an $8,000 price point, and that product remains available. Bryte is pivoting toward licensing its underlying technology to mattress partners rather than operating as a consumer brand. The company says several partnership deals are in the works and that licensing better aligns with its goal of improving people’s sleep experience. Bryte reports most gains occur within two to four weeks and that settings tend to reach an optimal level within about 90 days.