Overview
Insight-driven collective of specialist digital agencies.
Founded
2020
Deals · 12mo
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- LifeStars
Led · Equity · Apr 2024
LifeStars is an 'always-on' research app created by Spark Market Research to provide businesses rapid, cost-effective access to customers compared with traditional market research. The platform delivers quick first-party data intended to strengthen consumer-insight work across agencies. Audience Collective invested £260,000 to support the launch of the software. Audience Collective is Leeds-based, was founded in 2020, acquired Spark Market Research in 2020, and now houses six specialist agencies. Spark has worked with household brands including Kelloggs and Pizza Express, and its founder Justin Healy said the product addresses growing demand for faster research. The group plans to roll out LifeStars across its agencies to benefit their client base and deliver quicker, smarter research solutions.