• Yes To

  Led · Debt Financing · Feb 2017

  Yes To, Inc. is a maker of natural beauty products with award‑winning formulations that are 95% and more natural, free of parabens, and produced using recyclable materials. The company offers nine distinct product collections covering face, body, hands, hair, lips and men. Leadership cited in the article includes CEO Ingrid Jackel and Board Chairman Scott Potter. The board says Yes To is experiencing exceptional growth and positions itself as a category leader and innovator in the natural beauty market. The company emphasizes fun, stylish, and efficacious products and a brand ethos of inspiring people to "say YES at least once a day." The article does not disclose revenue or other operating metrics. Yes To develops natural, paraben-free beauty and personal care products made with fruits and vegetables across facial, body, hair and lip care categories. The brand is carried in over 20,000 stores worldwide, including Target, Walmart, Walgreens, CVS, Ulta and Boots. Yes To is described in the article as a global leader in the natural beauty space and is positioned for continued rapid growth. Financially, the company secured an $8 million asset-based line of credit from Avidbank Specialty Finance to support its operations and growth. San Francisco Equity Partners is involved as a private equity partner and cited Avidbank’s ability to move quickly and scale with the company.

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