• Netsertive

  Participated · Series C · Dec 2015

  Netsertive sells a proprietary digital marketing intelligence platform that powers two solutions—MarketWise for Brands and StreetWise for Local Businesses—to enable cooperative, brand-compliant local campaign deployment and reimbursement tracking. Its learning engine aggregates performance from thousands of campaigns to improve speed, performance and local execution for brands and their affiliates. The company positions itself as a Google Premier SMB Partner and serves household-name clients including Serta, FCA Chrysler, Kia, Xerox and Epson across multiple B2C and B2B verticals. Netsertive says the funding will support accelerated investments in its platform and enable broader reach in the $36 billion brand-to-local co-op marketing market. Management also plans to pursue key partnerships and potential strategic acquisitions to strengthen its long-term position. The company highlighted rapid historical growth, citing Deloitte Fast 500 recognition and 668% growth over the past three years. Netsertive provides a Digital Channel Marketing Platform and a proprietary Learning Engine that connects local customers to the channel partners of its brand clients. Its solution leverages proprietary technology to harness insights from the industry-retailer-brand network and drive targeted, distributed marketing across multiple digital channels. The company focuses on Automotive, Audio-Video, Home Automation, Major Appliances, Furniture, Dental and Optometry practices. Brands using the platform include Serta, La-Z-Boy, Electrolux, Frigidaire, Chrysler, Jeep, Epson, Samsung and Lutron. Netsertive has a team of over 130 members. It recently closed over $10M in financing and intends to use the funds to grow its technology and team. Netsertive, based in Research Triangle Park, N.C., provides a proprietary platform that helps local businesses, multi-location retailers and product brands reach target customers in their local markets with automated digital marketing. The company offers standalone localized campaign automation and a Digital Co-Op system that combines brands and local channel partners in cooperative online ad campaigns. Its technology is applied across verticals including Audio/Video & Security, Home Goods, Automotive, Sports & Fitness and Medical Practices. Netsertive is led by CEO Brendan Morrissey. The company intends to use the new funding to continue expanding its capabilities, scale the business and deliver more solutions for brands and local businesses. It expects to hire at least 60 more employees in the next 12 months. Netsertive offers a patent-pending, data-driven platform that delivers search advertising and co-branded online display ads with a strong vertical industry focus. The company continually refines a proprietary industry knowledgebase to tailor campaigns for the industries it serves. Its products target small and medium-sized businesses and their related product manufacturers across North America. Netsertive emphasizes industry-specific, co-branded creative alongside programmatic search and display delivery. The company is planning to hire 35 more people within the next year to support growth. Netsertive recently completed a financing round, signaling early-stage investor backing.

No current team members are available.