Led · Debt Financing · Jan 2025

Realfinity is a Miami, FL–based provider of a finance platform for the real estate and mortgage industry. Led by CEO Luca Dahlhausen, the company offers an embedded finance model that lets agents convert clients into borrowers and streamlines the loan process. Its platform simplifies operations for agents while generating new revenue streams and delivering cost savings to consumers, including better rates and faster execution. The company says this results in an improved homebuying experience. Realfinity is licensed in states including California, Florida and Texas. It raised a $5M warehouse facility to further enhance mortgage loans and support its expansion plans. Realfinity operates HomeDashboard, a data-driven fintech platform that connects homeowners with local real estate and lending experts through a cobranded digital concierge experience. HomeDashboard currently serves over 120,000 homeowners, providing financial data and services to help them evaluate home equity and transactions. The company uses a B2B2C go-to-market approach, charging lenders and real estate brokerages a PaaS (Platform-as-a-Service) fee per customer on the platform. Realfinity's proprietary technology is designed to reduce friction in mortgage and home equity processes and to drive customer conversions and retention for partners. The company raised pre-seed, debt-based convertible-note financing to continue product development and growth and is preparing for a forthcoming funding round. Realfinity is based in Miami, Florida.