Participated · Series C · Apr 2024

The Brandtech Group builds generative AI-powered marketing solutions and positions itself as a digital-only marketing group. Founded in 2015 and based in New York, the company uses technology and strategic investments to help brands improve marketing efficiency and reduce costs. Its client roster includes Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault‑Nissan. The company says it applies AI to create marketing campaigns and plans to use new funding to disrupt the traditional advertising industry. In March 2024 it raised $115M in a Series C at a $4 billion valuation. The Brandtech Group also makes strategic investments in other companies to increase visibility and sales for its portfolio. You & Mr. Jones was founded by CEO David Jones in 2015 and positions itself as a “brand tech” group that combines marketing expertise with proprietary technology. The company has built a platform to deliver end-to-end, always-on content across social, digital, e-commerce and community management. It also invests in companies such as Pinterest and Niantic and has made acquisitions, including influencer marketing firm Collectively. You & Mr. Jones employs about 3,000 people and counts clients like Unilever, Accenture, Google, Adidas, Marriott and Microsoft. As of Q3 2020, the company’s net revenue had grown 27% year over year. The business recently hired Paulette Forte as its first chief people officer to support talent development and growth.