Better Collective
Sankt Annae Plads 28, Copenhagen, Hovedstaden, 1250, Denmark
Overview
Their culture is driven by an urge to accomplish, create and grow. To accomplish their vision and mission, they share a firm belief in cross-functional collaboration, short decision-cycles and a firm focus on execution. Their vision is to empower iGamers - by leading the way in transparency and technology. Their mission is to make betting and gambling entertaining, transparent and fair.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Software
Investment portfolio
- Mindway AI
Led · Debt Financing · Sep 2019
Mindway AI A/S is a Danish company and university spin‑off from the Institute for Clinical Medicine at Aarhus University that provides software solutions to identify at‑risk gambling and problem gambling behaviour using neuroscience and artificial intelligence. The company works with betting operators, platform providers, regulators and governments to deliver early detection and intervention solutions for safer gambling. Mindway AI is entering the commercial stage and the first solutions are already installed and in operation with customers. Financially, the company received a DKK4m investment and a DKK4m loan from Better Collective as part of the strategic deal. Better Collective will join Mindway AI’s Board of Directors while Mindway AI will continue to operate as a stand‑alone business within the Better Collective Group. The company is led by CEO Svend Aage Kirk and focuses on deploying its detection and intervention products across the gambling industry.