Participated · Equity · May 2017

Yieldify builds products to increase conversions on sites, apps and through email by targeting users with personalized messages and offers. In February it launched a self-service conversion platform to create, measure and analyze campaigns. The company positions itself as a “big data” play, citing 4.7 billion customer interactions to power real-time behavioral analysis, and currently does not buy or sell that data. Yieldify serves roughly 500 customers, including CVS, French Connection and Domino’s, and has about 120 employees. Management reports average year‑on‑year growth of 174% over the past four years and expects to be profitable by Q4; the company is not disclosing revenues. R&D is underway on additional channels (notably social media), with new product work expected later this year. Yieldify builds predictive marketing software that integrates into e-commerce sites to track signals such as mouse movements, dwell time and browsing behavior and match visitors to product offers. Its platform is used to drive on-site and email conversions and is offered on a performance basis, charging clients only when they make money from the software. The company says it works with around 800 customers, including brands such as Marks & Spencer and Ben Sherman, and had revenue growth of 480% in the last year. Yieldify reports return on investment of roughly 10–20x for customers and typical revenue uplifts of 5–20%. The business is actively hiring (notably data scientists and engineers) and plans geographic expansion with New York as a key focus. The team is roughly 120 employees and continues to iterate on its algorithms and managed service model.