• UberMedia

  Led · Equity · Jun 2011

  UberMedia started as a creator of social apps such as UberSocial, Echofon, and Plume and has shifted its focus to the UberAds platform. UberAds, launched a year earlier, uses data—particularly from its social apps—to find correlations between tweets and consumer intent and to optimize mobile ad campaigns. CEO Bill Gross said his mission is "to reinvent mobile advertising." The company reported revenue growth of 300% in 2013. UberAds reaches more than 400 million devices and delivers about 4 billion impressions each month. Chief Revenue and Marketing Officer Michael Hayes described how the product uses data to help marketers reach desirable audiences. UberMedia develops and aggregates third-party Twitter clients and apps, having bought clients such as Echofon and UberTwitter and becoming the largest owner of Twitter clients besides Twitter itself. The company focuses on monetizing Twitter through its apps and partnerships, including custom apps and skins with celebrities like Ashton Kutcher and 50 Cent, with plans for similar partnerships in the future. UberMedia reports a user base of more than 5,000,000 users and users of its apps tweet over 200 times per second, representing roughly 13% of all Twitter traffic. Financially, the company has raised a total of $26.6M to date, including a recent $5.6M investment from Burda Digital (via DLD Ventures) and an earlier $17.5M round earlier in the year. The new investment is described as strategic and will be used to further grow UberMedia’s user base in the U.S. and internationally. The company has had friction with Twitter—Twitter bought TweetDeck when UberMedia tried to acquire it, and Twitter temporarily shut down some UberMedia apps citing Terms of Service concerns. UberMedia develops applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. Its products include UberTwitter, Echofon and Twidroyd, leading Twitter apps on BlackBerry, iPhone and Android, respectively, and UberMarket to help users increase followers. The company says its goal is to enhance the Twitter experience and to be the best partner with Twitter in growing and enhancing their ecosystem. Leadership emphasized expanding the number and variety of people engaged with Twitter and providing advertisers targeted, relevant ways to reach consumers through its user-experience innovations. UberMedia is headquartered at Idealab in Pasadena, California. The article notes the company completed a financing round led by Jim Breyer of Accel Partners with participation from existing investors.

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