The Venture Codex

Participated · Seed · Jul 2017

Tomorrow Ideas provides a mobile app that helps families create living wills and trusts, organize finances, designate guardians/executors/trustees, track owned items and beneficiaries, and record and share video memories. The company says its legal wills and trusts are made by 52 attorneys across America. Tomorrow is developing a premium suite called Tomorrow Plus that will let families make important financial decisions together on phones, tablets and online. The partnership with NFP will give NFP employees access to Tomorrow Plus as a company-sponsored benefit. Tomorrow is led by CEO Dave Hanley and positions its product around quick, digital-first estate and financial planning for families. The article does not disclose revenue or user metrics. Tomorrow Ideas provides Tomorrow, a financial and legal planning app for families to make long-term financial and legal decisions together. The app lets users create a free will and a free trust (revocable living trust) in minutes, purchase affordable term life insurance within the app or apply an existing policy’s proceeds to fund a trust. Its social features enable users to invite family and friends to serve future roles and encourage transparent dialog about hopes and expectations. The app is available on the iTunes App Store, with Android versions planned, and the company intends to add additional services in the future. Tomorrow Ideas raised $2.6M in seed funding from a syndicate of venture firms and angels, and is led by CEO and co-founder Dave Hanley alongside several co-founders and senior executives.

Participated · Seed · Jul 2017

Tomorrow provides a mobile app that lets users create legal wills and pay for term life insurance, digitizing a traditionally paper-filled process. Founded in 2016 by Dave Hanley, the 14-person company offers free legal documents that the company says meet the needs of more than 95% of Americans. Tomorrow has more than 50,000 users and monetizes as a licensed broker of financial services products such as term life insurance. The company plans to use the new funding for advertising, distribution, and partnerships to grow adoption. Hanley cofounded the business with Josh Heckathorn, Wayne Rambo, and Erik Berg; his prior exits include sales of Banyan Branch to Deloitte Digital and Shelfari to Amazon. Tomorrow offers a mobile app that helps users manage life insurance, accidental death & dismemberment (AD&D) insurance, inheritance, and financial investments. Its core offering is digital estate planning: users can store family information, assign roles such as heirs, beneficiaries, executors, trustees, and guardians, and track assets, belongings, and accounts to be included in one’s inheritance. Tomorrow partners with nine insurers, including AIG, Protective, and Mutual of Omaha, to provide life insurance; its AD&D insurance is complimentary for a year when users download the app, complete the Me section, register, and invite at least three people into important roles who then accept. The company was established in 2016 and is led by cofounder Dave Hanley. It raised $5.9M in equity via an SEC Form D filing, bringing total funding to date to $8.5M. A recent personnel note: Arthur Hoki left after eight months with the company. Tomorrow offers a mobile app that lets users establish family roles (guardian, executor, trustee), create free wills and trusts, list assets, and buy life insurance from their smartphone. The product emphasizes ease, transparency and social features that invite family and friends to participate in planning. The app uses bank-level security, encryption, and authentication protocols. Tomorrow plans to monetize when consumers purchase products via the app, typically earning commissions on sales and making tailored product recommendations. The company employs 12 people and expects headcount to double by early next year. Tomorrow also won $250,000 at a JP Morgan-funded fintech competition and was founded by CEO Dave Hanley with co-founders Josh Heckathorn, Wayne Rambo, and Erik Berg.

Participated · Seed · Nov 2016

Albert provides users access to financial advisors and combines human guidance with automation to deliver holistic advice. Users can text Albert for financial decisions, goals, or needs including saving, budgeting, paying off debt, insurance, investing, and spending. The service blends automated tools with human advisers to support a wide range of personal finance use cases. Led by CEO Yinon Ravid, the company emphasizes accessible, conversational financial guidance. Albert has over 5 million registered users. The company intends to use new funding to continue expanding operations and its business reach. Albert is a Los Angeles-based fintech platform that helps people improve their finances by tracking incoming deposits, automating budgeting, lowering bills, and sending overspending alerts. Its paid "Genius" feature connects subscribers to financial advisers; Albert reports that Geniuses have sent and received more than 10 million text messages. The company has more than 3 million users, and says Genius customers have averaged about $400 saved after six months. Founded in 2015 by Andrzej Baraniak and Yinon Ravid, Albert plans to use new funding to expand its reach and acquire more customers. The company also intends to hire across engineering, operations, and customer support as part of its growth efforts. Albert launched its app in November 2016 as a simple way for users to track their finances. The product combines personal finance tools with an insurance component, achieved via collaborations with GEICO, Progressive and additional insurance brands. The company has attracted consumer attention with generally positive onboarding feedback alongside complaints about password resets and unwanted text messages. Financially, the company announced a $4.3M raise that brought total funding to approximately $7M to date. The reporting emphasizes the fintech-meets-insurtech positioning rather than specific monetization details or instrument structure. Albert is a mobile personal‑finance application that aggregates bank accounts, credit cards, loans, property and investments into a single dashboard and focuses on delivering personalized, action‑oriented financial advice. It automates savings through an FDIC‑insured Albert Savings account and encourages specific actions such as building emergency funds, refinancing loans, switching insurers, or making investments. Albert partners with third parties for recommendations — investment advice goes to Betterment, insurance quotes through CoverHound, and it sources loan quotes from lender partners — and generates revenue from referral fees, keeping the app free for consumers. The app notifies users about overdrafts and upcoming bills and includes tools to view spending, bills and income to drive regular engagement. The L.A.-based startup is a team of four, recently rolled out version 2.0, and plans an Android launch. Operating metrics in the article include an #84 rank in the iTunes Finance category and tracking of over 50 million transactions.