Participated · Equity · May 2026

BiteLab develops and sells proprietary brands, including hair care brand lilyeve, skincare brand Saekdong Seoul, and lifestyle brand Baruner. Lilyeve approaches hair loss treatment from a scalp-structure perspective and has gained distinction in Amazon’s U.S. hair care category, while Baruner is expanding a lineup of ergonomics-based device products and Saekdong Seoul blends Korean aesthetics with modern dermatological science. Founded in 2020, the company grew without external capital and posted approximately 60 billion won in sales last year. BiteLab is expanding its presence in North America, Asia, and the Middle East. Following its recent fundraising, the company plans to invest in strategic product R&D, upgrade its business infrastructure, and hire more than 30 domestic and international professionals to support growth.