The Venture Codex

Led · Equity · Jul 2022

SundaySky offers a software-as-a-service platform that lets business professionals create, personalize, manage, distribute and optimize video at scale via patented technology. The platform powers over a billion unique video experiences per year and includes out-of-the-box templates, modular building blocks, reusable asset libraries, personalized text-to-speech voiceover, viewer engagement measurement, and A/B testing. Its technology is positioned to reduce reliance on resource-intensive traditional video production models, lowering cost and time requirements for customers. After launching a next-generation enterprise platform in 2021, SundaySky has grown its customer count by more than 100% and serves global Fortune 500 and mid-market customers including Verizon, UnitedHealthcare, Staples, 1-800 Contacts, Okta, and Rent-A-Center. The company has expanded its leadership team with new CFO, CMO and CRO hires to support scale. Headquartered in New York City, SundaySky also maintains offices in Tel Aviv and Tokyo. SundaySky offers a platform built on proprietary SmartVideo technology that enables marketers to create, manage and optimize real-time personalized video programs across the customer lifecycle. The product is used by major brands including AT&T, Citi and Comcast across industries such as telecommunications, e-commerce, insurance, banking and healthcare. The company is led by co-founder and CEO Shmulik Weller and has offices in New York City, Tel Aviv and Tokyo. SundaySky intends to use new funding to scale global growth and continue product innovation. The company has raised $67M in total to date. SundaySky’s core product, called Smart Video, generates personalized videos in real time by combining prebuilt branded content with customer data such as account information and current pricing. The platform can create hundreds of thousands of Smart Videos per day, with each video generated in a few seconds, and it tracks performance to optimize campaigns. Customers named in the article include AT&T, Office Depot, and Allstate. Since launching in October 2011 the company says it has delivered 140 million views. The company declined to share specific revenue figures but reported that revenue tripled in 2012 and that it expects similar growth this year. SundaySky also counts telecom companies among its customers. SundaySky has developed technology that extracts content from websites and molds it into videos created on the fly. Its SaaS-based video generation platform produces dynamic, template-based videos and distributes them across entire websites, marketing channels, and mobile and social platforms. The platform is designed to personalize web experiences, enhance customer engagement, increase conversions, and boost search engine ranking. Live examples of the product appear on sites such as ePlans.com and Overstock.com. SundaySky was founded in 2006 and is headquartered in New York, with a product and technology center in Tel Aviv. The company has raised capital to date to support product development and go-to-market efforts. SundaySky provides automated video content solutions that generate dynamic, high-quality video clips on the fly from existing web content. The produced videos are continuously updated and intended to boost website appeal and user stickiness. The company positions its product to improve conversion rates and create a significant inventory of video ads. TechCrunch reports that SundaySky raised $8 million in funding. Investors named in the announcement are Carmel Ventures and Globspan Capital. The article does not disclose valuation, financing instrument, or further operating metrics.