• Integral Ad Science

  Participated · Equity · Apr 2012

  Integral Ad Science is a technology company that evaluates online media environments and operates a media valuation platform that establishes a TRAQ Score (TRue Advertising Quality) to measure media quality. The TRAQ Score is described as a first‑of‑its‑kind, quantifiable measure that supports advertisers' planning, targeting and ROI while setting benchmarks for publishers. The company reported it has operated profitably while sustaining a high growth rate for the prior three years and expected strong performance in 2015. Demand for viewability, fraud and brand safety measurement has driven staffing growth—Integral doubled headcount in 2014 and anticipated doubling again by the end of 2015—and expanded its global presence to 11 offices with recent openings in Paris and Tokyo. Integral is headquartered in New York and maintains operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore, Tokyo and Paris. Integral Ad Science is a global provider of actionable advertising intelligence for buyers and sellers of digital media. It leverages a media valuation platform to evaluate the media environment and establishes a TRAQ Score (True Advertising Quality), a quantifiable measure of media quality. The TRAQ score supports advertisers' ability to plan, execute and target their audience and sets benchmarks for publishers to improve content and attract premium advertisers. According to an SEC filing the company raised approximately $29,999,987 from five investors in this funding round led by August Capital. The firm intends to use the funds to support technology and data science innovation and to accelerate international growth. Integral has operations in San Francisco, London, Tokyo and Sydney and was led by CEO Scott Knoll. AdSafe Media offers advertisers, agencies and publishers a content rating system that scores and evaluates brand safety and the context of web pages at the individual page level. The company focuses on ad viewability and brand-protection data across real-time bidding (RTB), mobile and video channels. Led by CEO Scott Knoll, AdSafe operates from New York City and also has operations in San Francisco and London. The company raised $10M to support its product and team growth. Proceeds are intended to expand its data science team and to extend its existing suite of solutions across RTB, mobile, video and viewability. AdSafe also plans global growth in 2012, including new offices and enhanced services for international partners. AdSafe Media operates a proprietary system that combines algorithmic modeling and human verification to rate and verify the brand safety of content on commercially supported web pages, enabling advertisers to place display campaigns more safely. Launched in May 2009, the company sells ratings that inform advertisers where to place display advertising across the open web. AdSafe plans to open a Content Rating API late this year to integrate with real-time-bidding (RTB) and demand-side platforms, giving advertisers brand-safety data for every impression available for purchase. The company recently published a report showing 47% of traffic was served by exchanges, RTB, or DSP platforms and noted premium advertisers are shifting more spend to these channels. AdSafe faces competition from firms such as DoubleVerify and AdXpose. The company has raised external capital, most recently a Series B, to support its product and integrations.

No current team members are available.